Generation Z is reshaping the future of businesses and changing the world of tomorrow

  • In the future, owning goods will be less important than having access to them. A current example is the rapidly growing business model of sharing goods, such as cars or bicycles.
  • Furthermore, the differentiation through individuality as an expression of personality and ethical behaviour will reshape the future development of the consumer market.
  • Along with technological progress, a lot of opportunities arise for companies in the process of transformation, but along with the transformation, companies also face a lot of challenges.

The world should adapt to the requirements of Generation Z

What should industries do to get Generation Z excited?

Stay ahead of fast-evolving trends

Some industries are already leading the way

Ethics and brand awareness



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